Loncco - Guardian of Arequipa's Flavor
Over half a century of tradition
When the Misti volcano awakens covered in light, Lonccoalso awakens: a cheerful, stubborn, and proud Arequipan man, with a noble heart and a spicy soul.
He walks through the streets of Arequipa, following the aromas that tell stories: the roasted rocoto chili, the stew cooked for hours, the shrimp chupe that steams like a volcano, and the chicha de jora that cheers up even the silence.
Every afternoon, Loncco arrives at his usual picantería (traditional restaurant), where the tables hold memories and the clay pots smell of history. He knows that the pots, the sun, and the picantería are the soul of Arequipa. He understands that tradition is not taught... it is lived.
Cuentan que una vez, mientras brindaba con su chicha, una picantera antigua le dijo con voz serena: — «Loncco, en cada plato de esta tierra late el alma arequipeña. Cuídala bien, porque es lo más valioso que tenemos.»
Since then, Loncco not only enjoys his food... he defends tradition. Because he knows that in every living dish there is a story, and in every sip of chicha there is a commitment. Loncco is the Arequipan man who fervently guards the flavor that has come out of the picanterías to accompany you. Take it with you and remember: in his hands beats the magic of Arequipa, the one that is savored, felt... and never forgotten.